Sixty-three percent of U.S. citizens feel more inclined to test new digital banking applications because the pandemic. Banking websites and applications are essential resources that help people to make important personal and business financial decisions. A banking website should make it effortless for someone having a disability to handle their finances or access valuable information.
Accessibility in Digital Banking Is Critical
Every bank's core values focus on doing what's right. It is vital to continuously put people first, always thinking about how to best serve your visitors. That needs to include those older customers as well as individuals with dyslexia, cognitive issues, reading comprehension challenges, and vision loss. Content needs to be easy to understand and access.
In recent times, there has been a significant shift to digital banking. As part of this industry-wide movement, we have to make sure that every bank’s website meets the legal requirements set by the Web Content Accessibility Guidelines . These guidelines have been adopted by countries around the world like a common measure for accessibility legislation. By following these guidelines, banks can better meet the requirements of people with visual, auditory, speech, cognitive, and physical disabilities.
As we move towards a digital world, it is important to ensure nobody is left behind. You will find podcasts, books, and news sources available to learn how to make content more accessible, and various digital tools too.
Inclusive Digital Banking Affects the Bottom Line
There are many benefits of creating an inclusive and accessible banking website. From the marketing standpoint, building an accessible digital experience is a good design by default. It allows all customers to comprehend the content, which affects the conclusion. Websites with accessible content help ensure customers don't go elseware to get needed information or services.
There will also be reputational benefits from being accessible and committed to social responsibility. More and more people will believe in brand if they discover that the organization is socially responsible. Actually, 62% of people would rather purchase from purpose-led brands.
Make Change Happen Now
Remember, chances are more expensive not to address accessibility. Communicate towards the senior leadership that it's more cost-effective to deal with this issue now rather than retroactively, as fines for non-compliance could be large. It can also damage your business's reputation, causing financial loss, as customers believe that you are not inclusive.
There are areas of accessibility that many may not consider but could be considered a game-changer for the brand. Using dyslexia-friendly fonts, and creating quite happy with closed captioning and transcripts for the visually impaired can make a big impact.
Making an indication in the current 'Digital by Default' World