London, UK Sept 29th 2022: IP protection company White Bullet and independent ad tech platform Smart AdServer today announce a worldwide partnership made to help eradicate the scourge of piracy in the global media landscape.
White Bullet's platform detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking advertising and financial impact – with AI and machine learning using the strain. As the first SSP to integrate this solution, Smart goes a step further in putting traffic and ad quality at the core of their advertising platform to safeguard media buyers from funding illegal activities using their digital advertising budget. The real-time, 24/7 integration of platforms will lessen the need for manual tasks low for those parties involved with Smart's marketplace at a time when pirates are becoming more sophisticated by investing in technology to remain hidden.
In by doing this, each partner are aiming to protect everybody in the market. On the joint mission to stop the funding of piracy globally, Smart and White Bullet are purchasing automation and dynamic processes to fight piracy in the scale necessary to drive true transparency and quality within the digital landscape.
Jean-Christophe Peube, Senior V . p ., Analytics and Customer Experience at SmartAdServer, comments: “We are committed to providing our clients with a transparent, integrated platform which simplifies digital transactions and ensures trust through brand safety and efficiency. We're excited to be the first SSP to battle piracy at scale with White Bullet, with this particular partnership representing an important advance in our pursuit to build an ad environment founded upon quality and integrity. Together, we are investing to safeguard advertisers and brands by stamping the piracy bug and ensuring a fair, transparent ecosystem by which both sides can trade securely and safely.”
White Bullet has prevented millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. By connecting rights owners and also the advertising industry with real-time data about piracy risk, so all parties may take action, its solutions allow clients to know the universe of piracy and also to prevent earning cash.
The global partnership goes live in Q4 2022.
For more information:
Peter Szyszko
peter.szyszko@white-bullet.com
About White Bullet Solutions
Founded in 2013 by a leadership team of experienced Intellectual Property lawyers in the media and advertising industries, White Bullet offers companies piracy risk data and protection, brand safety solutions, and full transparency on their own advertising placement and digital supply chains.
White Bullet works collaboratively with brands, policymakers, and the advertising industry to safeguard advertising spend and stop ad placements from appearing on IP Infringing domains and apps. White Bullet is a certified anti-piracy solutions provider under the advertising industry regulator TAG and it is a stakeholder to the EU Commission Memorandum of Understanding on Advertising and IPR.
White Bullet comprises IP experts and dedicated technicians who focus on AI, big data models, and predictive machine learning. They includes highly skilled investigators and data analysts experienced in tackling the funding and distribution of pirated content. With offices in London, New York, and La, White Bullet advises policymakers and regulators on regulatory and compliance programmes globally.
About Smart
Smart may be the leading independent adtech platform built to serve the interests of both buyers and publishers. Smart's fully transparent platform and shared-interest business approach enables brands and premium publishers to get their great amount of ad value at each opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands.