Azerion, the fast-growing digital entertainment and media platform, today announces buying of leading multi-screen, high-impact digital advertising company, Inskin Media.
This integration in to the Azerion platform serves the company's ambitions to become the key European digital entertainment and media platform. The expertise of Inskin Media can give Azerion's clients access to a wider selection of scalable, high yielding and impactful ads.
Inskin Media is on a mission to maximise impact in digital campaigns and also the fast-growing ad technology company recently launched a number of new products following increased demand. Specialising in multi-screen, high-impact digital brand advertising, it is focused on creating memorable and efficient experiences online. The company partners with 260 publishers, works together with over 1,000 blue-chip brand clients and delivers campaigns to more than 2,000 premium websites, globally.
Iain Jacob, Chair of Inskin Media, comments: “Inskin Media's story is among innovation, quality and growth, and thus Azerion – as one of the fastest growing media platform businesses in Europe – is the ideal home for all of us. Azerion is rapidly building a powerful force in digital content and marketing. We love its 'can do' attitude and incredible development pace and we are really excited being a part of their growth story.'
Matthew Newcomb, CEO at Inskin Media, adds: “Tackling attention scarcity in digital advertising is one of the most pressing challenges faced by advertisers today. Our expertise and experience in developing and delivering fantastic brand promotional initiatives will help Azerion's clients generate greater positive engagement and drive outstanding business results.”
This latest news follows the announcement this week that Azerion acquired monetisation platform PubGalaxy, and earlier this year acquired Sublime, because the company looks to bolster its advertising offering in Europe. In April 2022 the company secured EUR200M in funding. Inskin may be the ninth company that's been acquired by Azerion in 2022.
About Azerion
Azerion is really a fast-growing and leading pan-European digital entertainment and media platform. Our integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media consumers. Content creators, publishers and advertisers use us to reach huge numbers of people across the globe that play our games and use our entertainment concepts to increase engagement, loyalty and drive e-commerce. Founded in 2022 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion is headquartered in Schiphol-Rijk, the Netherlands.
About Inskin Media
Inskin Media delivers high impact digital advertising across a lot more than 2000 premium websites globally, working with 260 publishers and most 1000 leading brands. The powerful, impactful rich-media formats command attention on any device through eye-catching creative that blends seamlessly with each individual environment.
Standardisation technology ensures every ad works perfectly, regardless of platform, media or design, simplifying the procedure for brands and agencies keen to consider advantage of these hugely memorable and powerfully effective advertising opportunities.